Thomas Edison made 1,000 unsuccessful attempts at inventing the light bulb. When a reporter asked, “How did it feel to fail 1,000 times?” Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”
Henry Ford failed and went broke five times before he succeeded. R. H. Macy failed seven times before his store in New York City caught on. There is a professor at MIT who offers a course on failure. He does that, he says, “because failure is a far more common experience than success.” An interviewer once asked him if anybody ever failed the course on failure. He thought a moment and replied, “No, but there were two incompletes.”
These are a few reasons to just keep at it. Here at Nadco, we keep working with you until your idea/invention/product is realized. Currently we are working on several pieces that started out as an idea with a rough sketch. Very soon these products will hit the market, although we can’t divulge any information about them, Nadco is busy making prototypes to send to the customers for testing. If you think your idea has value, give us a call and talk it over with our sales team.
You may be disappointed if you fail, but you are doomed if you don’t try.
Many companies go to trade shows to find potential new customers or to introduce themselves to a market. Drawing in potential customers to your booth is critical to success. Early in February the NADCO team went to the MD&M West show in California. Our President, Rená, made fresh cookies during the event. Needless to say the smell of fresh cookies drew in many, some coming back a second time for the warm ones. The whole set up was designed to attract attention, the smell of fresh cookies was done to make people stop.
NADCO had a plan for this trade show. We spent months compiling pieces from business cards to backdrops and all of the pieces were branded with our logo, info and fit the theme. All of the design work was done in-house. Other than the backdrop, shelving units and a few pieces, NADCO produced all of the marketing products at our facility. We left nothing to chance, we even produced labels for the cookie and sample bags.
All of the hard work paid off, our phone hasn’t stopped ringing. The next time you decide to go to a trade show, do what you are good at. Nadco just happens to be great at making tapes and labels and apparently, cookies.