Digital Printing Solutions

Limited color options have been an ongoing issue for digital printing, especially in the early days of digital printing presses. However, NADCO offers digital white ink which provides superior background coverage and extended gamut printing, adding orange, green, and violet (OGV) to the standard cyan, magenta, yellow, and black (CMYK) palette. Extended gamut printing enables us to match Pantone spot colors more accurately than just using CMYK. Pantone is a color system used in the flexo print world that standardizes color, and the addition of OGV ensures we can achieve a closer color match to specific Pantone color shades. Therefore, companies with specific brand colors can now use digital printing to stay consistent across their labels and packaging.

In addition to our expanded color options, NADCO can use digital printing to embellish labels with a foil-like effect without the negative environmental impact and higher cost of traditional cold and hot foiling techniques. We achieve this foil-like effect by printing CMYK on top of shiny silver foil-like labels or by printing digital metallic silver ink under specific graphics for a faux-foil color. These processes provide the similar quality and appearance as hot and cold foiling methods but with unlimited color options.

Digital printing provides unlimited opportunities for brands to utilize customized storytelling or unique, engaging campaigns on their product labels and packaging. A personalized brand story on the label can attract consumers and develop a relationship that likely results in repeat purchases and brand loyalty. Similarly, creating a “collect them all” game, treasure hunt, or hidden special offer by using invisible inks (available from us in blue or yellow) can result in consumers sharing your labels on social media, creating buzz around your brand via free advertising.

Brands have greater label and package design flexibility when using digital printing solutions, which allow them to personalize without additional costs. This is because digital printing enables variable content and short-run printing cycles. Prototype sample digital printing quickly gives brands full-color sample labels for market research or new product launches.

With digital printing, brands can try out new package designs or use variable imagery and content for each label to align with current social trends, giving consumers a more engaging experience. Businesses can experiment with real-time marketing, customizing packaging designs targeted to certain geographic areas or other market segments without committing to large-volume minimum purchase orders, which are usually required with flexographic printing.

With digital printing, more options exist for adding security measures to labels with minimal or no extra cost, resulting in more consumer confidence in brands that use these added quality control methods. Features like micro text, invisible ink, and variable data printing help verify product authenticity and traceability.

• Microtext is very small printed text or barcodes strategically placed within the art design and used to authenticate the product’s packaging or label.
• Invisible ink can produce hidden messages only seen with UV/black light. It’s often used for printed security codes or serial numbers to verify product authenticity.
• Variable data printing (VDP) can add serial numbers for each individual label to help with inventory control and lot number traceability.