Thomas Edison made 1,000 unsuccessful attempts at inventing the light bulb. When a reporter asked, “How did it feel to fail 1,000 times?” Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”
Henry Ford failed and went broke five times before he succeeded. R. H. Macy failed seven times before his store in New York City caught on. There is a professor at MIT who offers a course on failure. He does that, he says, “because failure is a far more common experience than success.” An interviewer once asked him if anybody ever failed the course on failure. He thought a moment and replied, “No, but there were two incompletes.”
These are a few reasons to just keep at it. Here at Nadco, we keep working with you until your idea/invention/product is realized. Currently we are working on several pieces that started out as an idea with a rough sketch. Very soon these products will hit the market, although we can’t divulge any information about them, Nadco is busy making prototypes to send to the customers for testing. If you think your idea has value, give us a call and talk it over with our sales team.
You may be disappointed if you fail, but you are doomed if you don’t try.
Many companies go to trade shows to find potential new customers or to introduce themselves to a market. Drawing in potential customers to your booth is critical to success. Early in February the NADCO team went to the MD&M West show in California. Our President, Rená, made fresh cookies during the event. Needless to say the smell of fresh cookies drew in many, some coming back a second time for the warm ones. The whole set up was designed to attract attention, the smell of fresh cookies was done to make people stop.
NADCO had a plan for this trade show. We spent months compiling pieces from business cards to backdrops and all of the pieces were branded with our logo, info and fit the theme. All of the design work was done in-house. Other than the backdrop, shelving units and a few pieces, NADCO produced all of the marketing products at our facility. We left nothing to chance, we even produced labels for the cookie and sample bags.
All of the hard work paid off, our phone hasn’t stopped ringing. The next time you decide to go to a trade show, do what you are good at. Nadco just happens to be great at making tapes and labels and apparently, cookies.
There are so many hip new products now that nobody had heard of before until they were marketed in an ecommerce environment. Physical locations rely on foot traffic and location which definitely shrinks reach. Forward-thinking merchants want to reach a bigger audience to compensate for a smaller target group, ecommerce offers endless opportunities to educate about a new product. ECommerce is proving to be the best channel for selling niche products. Actually, it might be even easier to cater to a more specific target customer group online – you have better targeting tools and traffic efforts can be really well-focused.
Your brand image plays a key role in determining your success as a niche marketer. The more credible and trustworthy you are, the more chances you have of making sales and commissions. Your brand image is not just what people are saying about it, it’s your labeling too. Which product would you buy? One with a label that is well designed, clean, and professional or one that looks like i t was created by a 4 year old with a box of crayons. That is a bit of a stretch, but in a crowded field of products you want yours to stand out. Nadco designs and creates professional labels for many niche products everyday. Give your product the chance it needs to survive.
So, what are you going to do to strengthen your brand image?
As we enter into the last month of 2017, a dreaded date for some is December 21, the beginning of winter. Nadco is located in the Sunshine State of Florida, south of Tampa, and we very rarely get snow (flurries). Due to Florida’s low latitude and subtropical climate, temperatures cold enough to support significant snowfall are infrequent and their duration is fleeting. However, for those who think it never snows in Florida would be mistaken. The earliest recorded instance of snow in Florida occurred in 1774; being unaccustomed to snow, some Jacksonville residents called it “extraordinary white rain.”
With the exception of the far northern areas of the state and the Jacksonville area, most of the major cities of Florida have never recorded measurable snowfall, have only recorded trace amounts, or have only reported flurries in the air, usually just a few times each century. In the Florida Keys and Key West there is no known occurrence of snow flurries since the settlement of the region. While light snowfall occurs a few times each decade across the northern panhandle, most of the state is too far south of the cold continental air masses responsible for generating snowfall in the rest of the country. The mean maximum monthly snowfall in most parts of Florida is zero. The only other areas in the continental United States with this distinction are extreme southern Texas and parts of coastal southern California.
Still, we’re hoping for a little of the “white rain”.
In 1621 the Pilgrims of Plymouth had a celebration that is considered the First Thanksgiving. Colonist William Bradford noted in his journal that there were definitely wild turkeys in the Plymouth area. Since Bradford wrote of how the colonists had hunted wild turkeys during the autumn of 1621 and since turkey is a uniquely American (and scrumptious) bird, it gained traction as the Thanksgiving meal of choice for Americans after Lincoln declared Thanksgiving a national holiday in 1863. The birds are large enough that they can feed a table full of hungry family members, and unlike chickens or cows, they didn’t serve much utilitarian purpose like laying eggs or making milk.
Thanksgiving is also the time to give thanks and reflect on all the blessings we have. All of us at Nadco are thankful for our family, friends, and of course our customers. Happy Thanksgiving to all!
With Halloween just around the corner, parents should be thinking safety for their little ones. The number one hazard is kids being hit by cars because drivers simply didn’t see them. To keep them safe, supply children with flashlights and accent costumes and candy bags with reflective or glow in the dark tape. With a little imagination you can create an entire homemade costume with reflective or glow tape. The reflective tape will glow in the beams of a car’s headlights making your child easy to spot.
Reflective tapes reflect light in one of two ways – glass beads or micro prisms. Glass bead tapes are the oldest and most common reflective tape. These tapes reflect light via thousands upon thousands of small glass beads embedded into the tape. Each glass bead reflects light back to the source. Microprism tapes are called “Prismatic Tapes”. They are the brightest of all the tapes. These films utilize small prisms that reflect light back to the source in higher concentrations than glass beads. Because the micro prisms are man-made, the angle of reflectivity can be adjusted depending on the tapes intended use.
Don’t settle for only what you can find in the store. Nadco offers reflective tape in many colors and sizes. We can also print any color on reflective or glow tape. Now is the time to start creating the ultimate costume with reflective and glow tape.
September 3rd was Pet Rock Day.
Conceived in 1975 by advertising executive Gary Dahl, Pet Rocks are smooth stones gathered from Mexico’s Rosarito Beach. They were marketed like live pets, in custom cardboard boxes, complete with straw and breathing holes. Dahl’s biggest expense was the die-cutting and manufacture of the boxes. The rocks only cost a penny each, and the straw was nearly free. The fad lasted about six months. Although discontinued by February 1976, Dahl sold 1.5 million Pet Rocks for $4 each, and became a millionaire.
Pet Rocks came with a 32-page official training manual titled “The Care and Training of Your Pet Rock”. The manual was full of gags, puns and jokes, and contained several commands that could be taught to the new pet. While “sit” and “stay” were effortless to accomplish, “roll over” usually required a little extra help from the owner. “Come,” “stand” and “shake hands” were found to be near-impossible to teach; however, “attack” was fairly simple (with additional help from the owner). The owners also found that potty-training their pet rocks was fairly simple, given that they were, in fact, rocks.
The Pet Rock became available again on September 3, 2012.
You don’t have to be a millionaire to get your idea into reality. Nadco routinely creates 1-off labels, prototypes and tapes for small, budget conscience runs.
10 Days – There’s only 10 days left before the solar eclipse. On Monday, August 21, 2017, all of North America will be treated to an eclipse of the sun. This path, where the moon will completely cover the sun can be seen over most of the middle of the U.S. Observers outside this path will still see a partial solar eclipse where the moon covers part of the sun. If you plan on watching, make sure you use proper eye protection.
42 Days – There’s only 42 days until the Autumnal Equinox. Even though many people consider Labor day to be the end of Summer, it’s the Autumnal Equinox that truly marks summer’s end. Friday, September 22, 2017 is the Autumnal Equinox and marks the first day of fall in the Northern Hemisphere. There are two equinoxes every year – in September and March – when the sun shines directly on the equator and the length of day and night is nearly equal.
Next Day– In many instances we can have the order in your hands the next day. Here at Nadco we pride ourselves on getting your job in your hands as soon as possible. We’ve completed jobs that came in one morning and went out the next afternoon. Granted they were local and picked up the job themselves, but it shows our concern for your timeline. We will do what it takes to not only earn your business, but to keep it.
When most people think about tape or labels, if it sticks it works. But there’s a lot more to the adhesives used in tapes and labels than just being sticky.
The adhesive that makes your label or tape stick can have varying levels of grip, shelf life, and longevity depending on the intended use. The adhesive can also be made from a variety of materials either man made or natural. In this post, we’ll look at Rubber, Silicone, and Acrylic.
Rubber – Natural or Synthetic
Natural rubber: used in the cheapest tapes on the market
- Has a higher tack (“stickyness when dry”)
- Limited UV resistance
- Dries out quickly (6 – 12 months)
Natural rubber adhesives are used in duct tapes and low-temperature masking tapes.
- Hot-melt – low-temp melting plastic, ages poorly, brittle, low UV resistance.
- Solvent-rubber – better temp and aging, poor UV resistance
- Butyl rubber – excellent UV and aging resistance, lower mechanical strength
Compared to acrylic and rubber adhesives, they are significantly more expensive, but due to their excellent high temperature performance they are very well suited to splicing tapes, masking tapes and Kapton tapes.
- High flexibility (low modulus) at sub-ambient temperature
- Consistent performance over wide temperature range
- Excellent aging and UV resistance
- High temperature resistance
- Good resistance to solvents
Acrylic adhesives can either be water-based or solvent-based and are generally divided into two subgroups: Pure and Modified
- Reasonable adhesion to a wide range of substrates (see modified acrylics below)
- Good aging and UV resistance
- Reasonable temperature resistance
- Lower tack and less adhesion on hard-to-bond plastics (high- and low-density polyethylene (HDPE & LDPE) and polypropylene (PP) ). Pure acrylic adhesives are mainly used on tapes whose applications are bonding, sealing or surface protection.
Modified acrylics have the same characteristics as pure acrylics, but have superior adhesion to the hard-to-bond-plastics mentioned above. Generally, these are more expensive than pure acrylics and are used for plastic bonding, lamination and splicing.
So there you have it. I hope some of this information sticks with you.
NADCO®, like most companies, has industry terms and jargon, but what does it all mean? What does it mean to have your label kiss-cut versus die-cut? Or the 4-Color Process versus the 7 Spot Color Printing Process? Below you will find many of our industry terms and their definitions:
Pressure-Sensitive Adhesive: If an adhesive is pressure-sensitive it means that the adhesive will form a bond when pressure is applied to have the adhesive adhere to the selected surface.
Spot Color Printing: Spot coloring is any one color created by an ink that is printed using a single specific pantone color. This process is normally used when the label design calls for a specific color or the design doesn’t have complex shading.
4-Color Process: This process is the mixture of 4-colors (Cyan, Magenta, Yellow, and Key (Black)) to create different colors and shades. This is used when the label design calls for several different colors and complex shading.
Die-Cut: Much like a cookie cutter, a die cut is used to cut the label into irregular shapes and leaves a matrix of liner exposed around the label.
Kiss-Cut: If a label is kiss-cut, it means that the top layer was cut to the liner below and no matrix of exposed liner is left behind.
Flexographic Printing: This process utilizes a flexible relief plate and that plate is rotated on a cylinder and involves a series of rollers transferring and metering the ink. Essentially it is a more modern version of the original letterpress printing process.
Digital Printing: This printer process deposits toner, in some cases, onto the substrate (material); basically the toner forms a thin layer on the surface through a heating process.
Foil Stamping: This is the application of metallic film or foil onto a surface by applying a heated dye or adhesive (cold foil) which makes it permanently adhere to the surface below leaving the design desired.