Many companies go to trade shows to find potential new customers or to introduce themselves to a market. Drawing in potential customers to your booth is critical to success. Early in February the NADCO team went to the MD&M West show in California. Our President, Rená, made fresh cookies during the event. Needless to say the smell of fresh cookies drew in many, some coming back a second time for the warm ones. The whole set up was designed to attract attention, the smell of fresh cookies was done to make people stop.
NADCO had a plan for this trade show. We spent months compiling pieces from business cards to backdrops and all of the pieces were branded with our logo, info and fit the theme. All of the design work was done in-house. Other than the backdrop, shelving units and a few pieces, NADCO produced all of the marketing products at our facility. We left nothing to chance, we even produced labels for the cookie and sample bags.
All of the hard work paid off, our phone hasn’t stopped ringing. The next time you decide to go to a trade show, do what you are good at. Nadco just happens to be great at making tapes and labels and apparently, cookies.